Big data is one of the biggest buzzwords in the recent years. Due to huge publicity by Mckinsey Company, IBM and many others, the topic had generated a lot of interest among marketers. However, not many people know how to implement big data successfully and even fewer gained competitive advantage working with big data.
Information Strategy By Management is Crucial To Business Analytics
In the Chinese military classic “The Art of War”, a lot of emphasis was given to differentiate tactics to strategy. “All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.” The strategy is therefore the winning formula and tactics are merely outward manifestations of the strategy. In our world of analytics, strategy is “Information strategy” set by the management and tactics are “Operational decisions” made by middle managers.