In 2013, Decision Science was founded to bridge a gap in the digital industry primarily dominated by two types of agencies: design agencies with their beautiful craft on one end, and system integration companies with their high focus on integration only.
We wanted to create a new generation, where customer journey is taken care in a seamless manner. At a time when UX and UI first started to develop its grip on the industry, Decision Science kick-started and adopted data as the drive behind efficient interfaces – and therein onwards many great partnerships with our clients took form.
Tech Abilities
Competency & comprehension
Relevant tech stack
Right People
Selection and recruitment
Performance review & dismissal
Training and KPI management
Efficiency
Profit and loss tracking
Teamwork and efficiency
Timeliness of deliverable
Best Quality
Documentation and tracking
Customer satisfaction
Reliability and managed rework
Listen Actively to Empathize
Towards our clients and staff, we welcome open conversations as the first step to success is to listen actively, and the second step is to empathize and learn from each other
Pay it Foward
The folks at DS are no stranger to CSR events and often find time to participate in events by Red Cross, volunteering has helped our staff appreciate and share our blessings
Employees First
As a core company value, each managerial leader is tasked with the mandate to care for each employee – birthdays, seasons are often celebrated with everyone
Our working team is trained in agile and scrum methodology to collaborate and deliver efficiently
We focus on multi-channel and
cross channel customer experience
to support the desirable customer experience
Provide strategic solutions based on data
analysis and interpretation to improve
efficiency of digital marketing operations
Our team is trained to use Design Thinking as a human-centered approach to innovate solutions for our clients
Decision Science has been awarded Adobe Partner of the Year in South East Asia and is recognized as an Adobe Experience Manager Specialized Partner in the Asia-Pacific region.
Of our many digital projects done for StarHub, StarHub Business Online Store was commissioned to solve a very unique challenge before going to market. Due to the high level of complexity within enterprise solutions, the Enterprise Marketing team identified that a high level of transformation is needed for its current selling model in order for the products to go to the online marketplace. To achieve that, DS was brought in as the digital expertise to discuss, diagnose and develop a digital solution to help StarHub Enterprise Marketing team create an online marketplace that appeals to SMB/SME start-ups who very often seek fast to market solutions.
Since 2016, Aviva has partnered with Decision Science to transform its marketing operations and build an omni-channel digital solution. In order to speak to individual customer, we brought together data across channels as customers move across web, mobile, email, and offline channels. This helped Aviva build a 360-degree view of how customers interact with digital campaigns and experiences. In addition, we built a unified customer profile so that precise targeting drove high conversion rate. Lastly, we transformed Aviva marketing operations from a manual and time-intensive process to a highly efficient and campaign management that is fast enough to capture demands in a timely manner as well as able to provide real-time decisioning and reporting.
A smart digital assistant using machine learning technology, inbuilt into the app helps the agent to maximize their time and secure the best possible leads. Specially targeted to reach out to their existing clients and re-establishing relevant conversations. Ability to track their sales performance and schedule follow up on the go. Saving time and manual effort for tracking and monitoring. Seamless daily activity planning via the GreatPlanner provides greater efficiency and productivity. A single digital application replacing the need for multiple tools and devices. With lead management on the go, advisors are no longer desk bound to follow up on real-time sale opportunities sent by notifications to their mobile.
COLLIN ANG
Managing Director
Winner of New Entrepreneur 2019
COLLIN ANG
Managing Director
Winner of New Entrepreneur 2019
Decision Science Agency (DS), started by Collin Ang in 2013, helps companies to improve the efficiency of digital marketing operations by focusing on digital strategy, usability and analytics. DS has steadily grown from 2 staff to 50 by the end of 2018. Despite its humble origins, it has snagged numerous projects from government agencies and Multinational Corporations alike. DS is on a growth path, averaging an annual revenue growth rate of 35% from 2013-2018. Staff strength has also been increasing steadily by an average 6-7 headcount every year from 2013-2018. In 2019, DS was ranked 25 th in Straits Times Singapore’s fastest growing companies’ rankings.
Under Collin’s leadership, DS has grown from strength to strength from every project implemented, and customer satisfied. Through past projects with different customers especially in the financial services domain, DS has managed to create Intellectual Properties which can be productised. DS’s business strategy is now entering a higher and challenging phase of productisation of some of their bespoke design into ready products.
Tony Tran
Project Director
Tony Tran
Head of Technology and Business Development
In 2001, Tony came to Singapore under the prestigious Singapore Scholarship Programme for promising ASEAN students. He grew to love the country and became a Singapore’s citizen shortly after graduating from Nanyang Technological University (NTU). Since then, he has led numerous large-scale digital projects in both public and private sectors.
Tony met Dr. Collin in 2014 and was immediately inspired by the latter’s vision and kindness. From day one, Tony has been involved in important management discussions, defining and refining the company’s strategic direction. Under Dr. Collin’s guidance, he has led many business initiatives and established strategic partnerships with global corporates and technological leaders. Today, leading a team of solution architects and engineers, he embarks on the mission to solve client’s business problems and improve the way they work through digital transformation and technological innovations.
Tony is known to his colleagues and friends as a workaholic, he rarely has spare time for his hobbies. Many don’t know that he is an avid reader of history and fiction novels. Back in those days in high school, he was a semi-professional gamer. He lives to be challenged. He loves the thrill of the competition. And he is good at games where his strength in decision-making can truly shine.
Decision Science is an award winning independent agency that takes pride in its employees. If you’re looking for a challenge as a project manager, business development manager, a UX designer or a technical developer, come join us to be part of an ever growing team. You’ll be supported in your work and your career trajectory will be a nurturing one. Be part of our growth! We hope to hear from you and discuss how we can support your growth as part of our team!
