Search

Marketers can use Linear Programming to Optimise Search Budget

Marketers Can Use Linear Programming to Optimize Search Budget

The complexity of search engine marketing (SEM) cannot be overstated and yet a majority of search marketers avoided complex problems by over-simplifying the problems. Usually, marketers depend on their media agencies to optimize their search budgets and set KPIs for their agencies. Unfortunately, these KPIs are not useful in optimizing the budget and can even work against them.