Predictive Analytics

Measuring Conversion Before It Happens

Measuring Conversion Before It Happens

The age-old adage “Don’t count your chickens before they are hatched” certainly had not taken into account the advances in mathematics and predictive analytics. Savvy marketers today not only need to be able to count their chickens before hatching (forecasting), but even more savvy marketers can influence the number of chickens that are hatched by clever intervention. Welcome to the world of predictive analytics.